The problem
The company opened to the audience an additional place in its own building which is a new backyard that hosts all of the trap and house events. It’s like a jungle surrounded by very tall olive and palm trees, rocks and decorated with primitive wooden furniture. The client requested an additional logomark that represents the availability of the jungle to the audience and introduces a whole new experience to Alekos fellows.
The solution
We decided to interpret the form of an ape for the logomark. The apes as species represents power, strength as well as wisdom and family. The outcome was a geometrical shape with straight lines and sharp corners.
